MultiSport Canada Triathlon Series

MSC Triathlon Series Newsletter - March 2011

Started your training yet?

If not, now would be the perfect time to do so because our season kicks off in less than 13 weeks! With all of our new sponsors, course improvements, and other cool announcements (like Team Racing) we've made throughout the year, this will be our best season ever! And there is more to come. Registration is open for our 100% Canadian owned series. Sign up for your races today to make sure you do not miss out on the excitement. Enjoy this March edition of the newsletter to get our latest updates, training information, special deals and clinics, and some new athlete profiles. As always, feel free to send any articles to mscnewsletter1@gmail.com.

Series News

Dairy Farmers of Canada The New Title Sponsor of Our Series

MultiSport Canada is very excited and proud to announce that Dairy Farmers of Canada is the new Title Sponsor for the Triathlon Series. The new series’ name will now be known under the Recharge With Milk Triathlon Series. Given the fact that recent studies suggest that drinking chocolate milk following vigorous activity helps to speed up recovery and recharge the body for its next workout, we feel it is an absolutely perfect fit and partnership. Look for the Recharge with Milk team at the finish line for free samples of chocolate milk : the perfect and ideal beverage that can help your next workout be the best it can be!

In the coming days you will see a brand new look to the website with more information about our plans for the season. Here is a sneak peak of the new website look.

Welland Half Iron Finishers Hats

Last year we had Finishers Hats for all who completed the Half Iron Distance Triathlon or Duathlon in Welland. Unfortunately we were not able to get hats with embroidered logos due to production problems with our supplier. This year we are happy to tell you that the Welland Half Iron Finishers Hats will be full embroidered. Here is a picture preview. We hope you like them.

Brooks Technical Shirts - Colour Added To The MSC Line-up

We are very excited to announce that Brooks Canada will be the Official Supplier of the technical shirts. We have also listened to your feedback and we will have a selection of red, navy blue, black and white technical shirts and they will be GENDER specific sizing. We are in the process of confirming colour availability by race and will announce that information at a later date.

Team Racing Comes To MultiSport Canada - Details Now On Website

We had a tremendous suggestion from Mark Hummel and we have decided to add a new category and what we expect to be a whole lot of fun. Starting in 2011 we will be offering a Team Triathlon category. This is meant to be an opportunity for athletes to race as a team and claim bragging rights at specific races. It will be an additional award category and will not replace individual awards. In other words you can race as a team with a group of your friends, stand on the podium as a team and still be recognized for age group awards and series points. Each team will have to have a minimum of 4 participants, with at least one woman. The total team time for each race would be calculated and the fastest wins. We are going to be exploring some other ideas as to maximum team size, women's teams and other possible options. All of the details and races with Team Racing are on the Series website under the Series Specials Tab

2011 Triple Race Challenge

The Triple Race Challenge will return in 2011 and will be made up of the Welland Half Iron Distance, the new Bracebridge Olympic and the Wasaga Beach Olympic Distance races. Details are on the Triple Race Challenge webpage.

Your Survey Input Helped! - Look For These Race Changes in 2011

For the past eight years we have had an online post-race survey available for completion by those who raced at a given event. We have had thousands of surveys completed during that time. I would like to thank everyone who has taken the time to do so; they are all read by me personally.This month I am providing you with our race specific comments/reasons and announcing some of the changes your input has brought. Next month I will address the more general topics such as of food, race shirts etc.

The vast majority of the responses range from constructive criticism, positive feedback, and simple suggestions to glowing praise. There are a few, very few, athletes who respond in a manner I would consider mean spirited. To those athletes I would ask that you try and be constructive in your criticism and if you would like to make suggestions for improvement we are happy to hear from you. If you are really upset with a situation at a race then please contact me directly by email or by phone at 519-453-3255. I am always ready to talk to a customer and hear their perspective.

In 2011, as in past years, we have used your feedback to make changes, and we hope improvement, to our races. In some cases it has also given us some insight into the need for us to help people understand some of the limitations we face in order to make suggested changes. We have also looked at some comments and realized that we need to provide educational articles on things such as drafting, racking a bike properly and etiquette. We hope those articles have been and will continue to be helpful. Examples of this can be seen on our Racking Your Bike or Getting Ready to Race web pages.

After reviewing the 2010 surveys and thought it might be a good idea to post a response to the comments you made. In this section I will be addressing the race specific comments and the changes we have made. I hope my comments will either help clarify some issues, help you understand why we have to do some things in a certain way and/or tell you how your comments might impact a race in 2011. Thanks again for taking the time to respond to our surveys. Please go to the Survey Response - Race Courses webpage and see how your feedback has helped.

John Salt - Founder and President, MultiSport Canada

Accommodations For MultiSport Canada Athletes

Group Rates at Welland - Best Western Rose City Suites

If you are planning on racing in Welland we have arranged for a special rate for MultiSport Canada athletes. You must call and reserve by May 31, 2011 to receive the group rate of $119 per night for double occupancy. Calls after May 31, will only be booked at their regular publicly available rates, which are $147.99. Please call the Best Western Hotel at 1-800- 387-8186 and ask for the Triathlon group block before May 31 to get discounted rates. Our crew stayed at the Best Western the past few years and we highly recommend it. It is literally 5 minutes from the race site on the other side of the canal.

Group Rates at Residence Inn by Marriott Muskoka Wharf - Gravenhurst - Bala Falls - Bracebridge

If you are planning to race at any of these races the nicest hotel in the area is the Residence Inn by Marriott Muskoka Wharf. Please be sure and note that there is a two night minimum on each weekend and they cannot accept single night reservations. We have been able to arrange for blocks of rooms for each race at a reduced rate. Space is limited so we highly recommend if you are planning on staying at the Marriott, book now.

The process for booking a room at the Marriott is as follows:

The Residence Inn by Marriot has guaranteed MultiSport Canada 12 Studio, Non-Lakeview Suites available to our athletes at $199.00 per night with a two night minimum (sleeps up to 4 people per suite) for our three "Muskoka" events. Rate includes complimentary Hot Breakfast and High Speed Internet. Please note all room types feature either one king or queen sized bed and a double bed pull out sofa bed. Hotel room rates are subject to applicable federal, provincial, local taxes and fees (currently 13%) in effect at the time of check in. If interested, please contact Jan Thomas (email or phone 705 -835-3255) by the following dates to secure your suite:

Gravenhurst Triathlon Weekend - May 30th, 2011
Bala Falls Triathlon - June 8th, 2011
Bracebridge Triathlon Weekend - June 22nd, 2011

MultiSport Canada Now The Largest Canadian Owned Triathlon Series in Canada!

We are very proud to announce that going into season ten MultiSport Canada is now the largest "Canadian owned" series in Canada. We would like to thank all who have raced with us and supported the series.

Sponsor Deals for MSC Racers

Hero Turkey Burger Contest Ends on March 31st

Discount Club at Gears - Save on Wednesday's

Take advantage of the special prices available to MultiSport Canada customers. It is easy to get your discount. When you go to the store ask for Kevin Wallace or Ira Kargel and they will make sure you get the discount applicable with the product you are buying. Every Wednesday is The Gears/MSC discount day with 10% off most items in the store. Download the Discount Card or call the store (905-271-2400) and ask for Ira or Kevin for details. Discount Club details.

Ask the Coach

Our coaching panel of Nigel Gray (NRG Performance Training), Richard Pady (Healthy Results Training), and Chris Pickering (Transition Myself Training) will eagerly answer your questions each month. Please keep sending your questions to mscnewsletter1@gmail.com.

Since our coaches are in the thick of training camp season, the Ask the Coach feature will make its glorious return in the April issue. Until then, our female readers may want to consider signing up for the Tri-Belle program from Healthy Results.

Tri-Belle (Women motivating Women)

Ontario's best women's triathlon and multisport program (Tri-Belle) is designed for women of all levels of fitness looking for a challenge this coming season. We will work with you to build you up for a Give-it-a-tri, Sprint, or International distance triathlon event over a 12-week program. Tri-Belle was created to channel the motivation of women who wish to make a positive change in their lifestyle. The sport of 'triathlon' serves as our vehicle to a happier, healthier, and fuller life.

Joining Tri-Belle gets you:

- A professionally built 12-week online training plan

- Reference manual specific to the program distance

- Members only access to Tri-Belle content such as weekly video tips from your coach

- Detailed race day strategy and support

- Coaching help & TEAM support to keep you on track throughout the program, as well as on race day

3 levels of program include:

- BEGINNER (program designed around the "Give it a Tri" distance)

- SPRINT DISTANCE

- OLYMPIC DISTANCE

TRI BELLE RACES:

JUNE 25/26 WELLAND RACE WEEKEND

- Triathlon & Give It a Tri

- 12-week training program to start April 3rd

- Race distances:

Triathlon – 750m swim/30km bike/7.5km run,

Give-it-a-Tri - 400m swim/10km bike/2.5km run

SEPTEMBER 17/18 LAKESIDE RACE WEEKEND

- Sprint, Olympic & Give-it-a-Tri distance

- 12-week training program to start June 26th

- Race distances: Sprint - 750m swim/20km bike/5km run,

Olympic -1500m swim/40km bike/10km run,

Give-it-a-Tri - 400m swim/10km bike/2.5km run

Program Cost: $12/week - YOU CAN'T BEAT IT

To Register Contact us at info@healthyresults.ca

Training Articles

Warming Up & Stroke Counting

I am glad to see that March is finally here!! The new season is quickly approaching. Lately, I have been speaking with a number of new triathletes and people that are trying desperately to improve their swim. I noticed that there is one common concern. They find that they run out of breath while swimming quite easily and want to know how to change this. Most of these people tell me they feel like they are out of shape when they hit the pool, even though they are solid or accomplished cyclists and runners.

When I break it down for them, the solution is simple. Over the years, I have spent numerous hours observing people when they get in to swim. The majority of them jump in the pool and swim with no purpose during their warm up. Within the first 50 metres of swimming their stroke count runs up quickly resulting in poor stroke mechanics. In turn their heart rate begins to increase quickly, their breathing rate increases and everything begins to quickly go downhill.

At Swim Faster Now, we teach all of our swimmers and triathletes how to warm up properly from the first length and how to swim with purpose. We teach everyone how to swim with low constant stroke counts and stroke rate. When you begin to master this with proper technique (as done through our six steps to faster front crawl) and breathing pattern, you will feel energized and will be able to imprint proper mechanics and breathing patterns at low rates of speed. When this happens, you can then begin to pick the speed aspect of your swims up and you will find that your stroke mechanics will improve.

The next time you are in the water try the following: For the first length of your swim, count your strokes. From here, take this number and make it your base number. Now continue with your warm up and alternate lengths going one length with your base number and one length with your base number minus two strokes. Remember, resting after each length or two for 15 to 30 seconds is fine. You will find over a couple of weeks with this approach, that your stroke count will begin to drop and that your stroke will feel stronger. In turn, this will leave you with better control over your stroke. When you apply specific progression drills to this approach over a few months, you can see amazing progress in how much faster and easier you will swim.

At Swim Faster Now, we work with triathletes and swimmers from the beginner to international level. Our six-step progression drill system allows each and every swimmer the time to master each critical component of swimming, leaving them swimming faster and smoother with less effort.

Our next clinic is April 17^th, 2011 from 9am -12pm at our Oakville location at 407 Speers Rd Units 8-10 Oakville. We also specialize in one on one private one-hour swim sessions. For more information, please call us at 1-888-380-SWIM.

Remember…Make the changes today that will make you better tomorrow!!

If you have a question about your swimming, send me an email thru our website at www.swimfasternow.com

Running Out of Gas

Last year at the Indy 500, long time racer Dario Franchitti won the race with only 1.6 gallons of fuel left in the tank. He almost lost, as a spectacular crash on the last lap brought out the yellow flag, allowing Dario to finish first. Without that yellow flag, he may have run out of fuel just before the finish line.

Whether Indy car racing or triathlon racing, the ultimate goal is to get to the finish line with virtually nothing left in the tank. You don’t want to cross that line thinking, “I have lots of energy left, I could have gone faster.” You want to say, “I gave it my all, and I have nothing left.” This doesn’t mean you want to pass out after crossing the line, but just feel like you are going to pass out!

So, how do you find your empty point? It’s easy in a car: you have a needle that tells you. But it is much more difficult with your body. In the March Triathlete magazine, a great article discusses how to train for finding that empty point as you cross the finish line. (“Racing at the Edge”, pg 46) The advice talks about including specific training sets where the goal is to reach failure before actually finishing the set. You want to push yourself to the maximum effort, and find out where that breaking point is. This will give you a good indicator where that breaking point is, and then where your effort should be during a race. It’s not scientific; it is about feeling your body, listening to the feedback it is giving you, and increasing your overall endurance and strength to maximize that breaking point. The good news is that there are some tools that can assist, especially on the bike and the run: heart rate monitors, bike speed, bike cadence, power meters, and distance/time on the run.

With that in mind, here is a training set to try on the bike to test your breaking point, and to better your breaking point.

Before beginning these exercises, it’s important to know what your average cadence is. For example, when we are training on bikes at the cycling studio, I know that I can hold about 94-96 RPM for about an hour with a specific tension on the bike. To me, this feels like about 70-75% of my maximum effort on the bike (Maximum effort is something that you should only be able to sustain for a very short time frame, 10-15 seconds, where your heart rate is pushing 100% of your maximum.) I call this my road riding pace.

Time Trial:

After a good warm up on the bike (30 minutes), holding the road riding pace, and getting to about 70-75% of your maximum heart rate, you want to increase your cadence by about 15 RPM. Hold this cadence for 10 minutes. The goal is to push up to your maximum heart rate towards the end of the 10 minutes. When you are done the 10 minutes, you should feel like you can’t do anymore.

Take stock of how you feel. If you have a heart rate monitor on, where was your heart rate during the set? Was it steadily increasing as you got closer to the end of the 10 minutes? Was it elevated, but consistent?

Were you able to finish the 10 minutes sustaining the RPM? If not, next time dial down the resistance, or use an easier gear, and see if you can complete the 10 minutes. Did you find that you had some energy left, and could have gone longer? If so, then increase the tension or use a higher gear next time, and see how that feels.

During a race, you want of course to push yourself harder. This means that you are going to sustain a higher heart rate. As you get close to the finish line, you push harder and faster, and maximize all of your energy. The above drill helps you understand what that feels like, and allows you to find what your limit is.

As always, we value your feedback. Feel free to email us at markhummel@rogers.com

The Wolf Den Radical Cycling and Training also offers Triathlon Coaching! To learn more, please call us at the number below, and press 1 for Antonio.

Mark Hummel

Wolf Den Radical Cycling

647-476-3499

Athlete Profiles and Stories

Athletes Going to Challenge Roth

In this edition we will profile the Gord Avann and Paul Nielsen.

To say that Gord is a regular face to the series is an understatement. Unless he is injured or recovering from surgery, he races with us every weekend (double days too if possible). He often rescues athletes on race morning with an extra wheel, quick repairs, or even an entire bike. He is living proof that a duathlete can dabble in triathlon but return to duathlon as his main discipline. He made his Ironman debut in 2008 at Lake Placid and Roth will be his second go at the distance.

Paul will definitely be one of the athletes in the Roth group to keep an eye on. Relatively new to the world of irondistance racing, he wants to improve upon his 10:25 personal best with a sub 10 hr finish at Roth. The Firefighter is looking to be the fastest out of the HR Roth group and he sure has a great chance of doing that and maybe also getting onto the age group podium in the process. Read more about both athletes below.

Gord Avann

Age - 50

Hometown - Keswick, ON

Years racing - 5 years

# of Irondistance races - 1, 3 half irondistance races

Best iron distance performance/pb - 2008 Ironman Lake Placid (13:50)

Goal for Roth - 12 hours

Why race Roth? - Reputation of a quality race in great country.

Sporting background - Mostly Pro motor sport competitor before multisport.

First race experience - Mississauga Duathlon Relay.

Tips for newcomers thinking about doing Irondistance or half iron distance racing - Learn from others that have done a similar race. There are always athletes willing to help others, lots of clubs around, or stores that have customers willing to train with.

Favourite gear - KHS Triathlon Bike.

Fave MSC race(s) - Cobourg , Gravenhurst, and Shore To Shore relay.

Paul Nielsen

Age - 30

Hometown - Guelph, ON

Years of racing experience - 4 years

# of Irondistance races - 2 (Louisville & Cozumel)

# of half iron distance races – 6

Best iron distance performance/pb - 10:25:56 at Ironman Cozumel

Goal for Roth - Sub 10 hr race performance and being the first HR athlete to cross the finish.

Why race Roth? - Competing in the Firefighter World Cup and to have the experience and support of racing with a team.

First race experience - Peterborough Half Ironman - Having never completed a Brick workout, I quickly learned that running after getting off the bike wasn't something you could just "wing" on race day.

First Iron distance experience - Louisville, Kentucky. There were times when I thought I would never make it across the finish line.

Tips for newcomers thinking about doing Irondistance or half iron distance racing - If you can control your mind, your body is capable of pushing much further then you thought was possible. Find a group or partner to train with because there will be days when the only thing keeping you going is them. The training can be very time consuming - having a supportive family (like his wife Lisa) is key.

Favourite gear - Trek, Sugoi clothing and Infinit Nutrition.

Fave MSC race(s)- Bracebridge ½.

MSC Radio - Athlete Interviews

Check out our latest interview with Mike Cheliak, the official photographer of our series.

Find out more about this great athlete here at MSC Radio.

Stay tuned for more podcasts with Simon Whitfield, and other special guests.

Camps, Clinics & Other Events

Simcoe Shores is coming back to Ontario this summer!

Simcoe Shores is a 240km running team relay that starts in Barrie through the best central Ontario has to offer: Orillia, Midland, Wasaga Beach and Collingwood.

Long distance relay races have been popular in other areas of Canada, Jasper to Banff, Cabot Trail, and Hood to Coast, etc.. where registration fills up in less than 24 hours. August 21st, 2010, teams of five to eight runners will have the same opportunity to experience relay running across the most beautiful lakefronts available in Central Ontario. Fifteen teams are already registered for this upcoming Simcoe Shores Relay! We're well on our way to surpassing last year's number and having an even bigger event than last year!

We have a great 'Refer a Team Program' in place. If you refer a Team Capitan to us that has never raced Simcoe Shores, we will rebate you $100 from your team's entry. When the new Team Capitan signs-up his or her new team, simply send us an email at admin@multisportcanada.com and we will put a cheque in the mail to you for $100. Let's work together to see if we can get to 100 teams this year! Please visit the website for full details.

Sun-Rype TRi KiDS Triathlon Series

The Sun-Rype TRi KiDS Triathlon Series is gearing up for its most exciting summer ever with plans underway to expand the popular series, which originated in Ontario, with the addition of a race in Kelowna, BC, home of their title sponsor Sun-Rype Products Ltd. Over the past 2 years close to 5,000 kids aged 3-15 and their families have participated in these fun, safe, non-competitive events. As Canada’s only triathlon series just for kids, TRi KiDS races emphasize having fun while combining three healthy ‘lifestyle’ sports; swimming, biking and running.

With races in Burlington, Oakville, Kelowna, Fergus, Bracebridge and Milton this year – TRi KiDS plans to expand across the country over the next six years. Please visit www.trikidstriathlon.com for all the details.

MultiSport Zone - Demo Day & Women's Learn To Tri

Our second annual Demo Day is Saturday April 16, 2011!

Product demonstrations with representatives from Argon 18, Cervelo, KSwiss, Nineteen, Pearl Izumi, Ryder, Scott, TYR, and more.

Argon 18 Demo Ride to kick off the day!

Reserve your spot for our 8am group ride aboard one of 14 Argon 18 demo bikes, including the E114, E112, Gallium, and more! Everyone is welcome on the ride. Call the shop @ 519-685-6600

Free giveaways all day long and special pricing throughout the store for this one day event.

One of our most successful programs in 2010 is back for spring 2011.

The Women's Learn to Tri.

This program is for women coached by women! We have 20 spots available and it fills up fast. The program begins in April. The program is designed to target the Kincardine Women's Triathlon in July. Visit their site @ www.kincardinetriathlon.ca. As part of your enrolment in this training program you are guaranteed a spot in the Kincardine event (entry fee not included). This event has sold out most years!

Here are a few details about our program:

· Experience Level Required: None!

· Required Equipment: A bike, swim suit and goggles, running clothes, and the desire to accomplish something amazing!

· You will receive a full training program with weekly workouts described in detail.

· You will have the support of four coaches who know their stuff and love the sport.

· You will get exposure to open water swims in a safe environment.

Start Date: Thursday April 29, 2011

Last Training Day: Thursday July 7, 2011

Event Date: Saturday July 9, 2011

Cost: $150

A little bit about our coaches:

Jennifer Wright has qualified and run the Boston Marathon multiple times. She has competed for Canada in a World Triathlon Event as an age group athlete. All of this after the age of 40 while raising two kids.

Laura Wall competed in University as a track and field athlete and later as a coach. She decided to begin triathlon in her 40’s and made it to the world stage for Canada in 2010 for the Olympic distance.

Rachel Landry has been coaching the Learn to Tri program for the past few years with Running Room in Toronto and here with us. She has completed two Muskoka 70.3 half Ironman’s along with marathon running.

Jodie Zimmer has several Sprint, Olympic, half and full ironman distances under her belt. Jodie also competed at a very high level in kick boxing and martial arts. Do mess with her!

Our coaches have their NCCP, Community Coaching Certificate for Triathlon.

Call the store for complete details and to reserve your spot. 519-685-6600.

Train in the zone from the MultiSport Zone team.

A quick note on our Women's Learn to Tri program. The program is now half full and the target race in Kincardine is full. So the only way to get into the race is through our program at this point. Call the shop to reserve your spot.

Triathlon Training Days - Designed to improve your technique and fitness

March 27, April 10, May 1 (this one is for beginners only)

Times: 8:00 am to 12:00 pm

Location: Mayfield Pool, just north of Mayfield Rd on Bramalea Rd. Easy access off Hwy 410. Only 30 min from Toronto.

Coaches: Lorene Hatelt - 8 Time World Triathlon Champion; NCCP Tri-Comp Certified and Certified Personal Trainer. Dave Jenkin - Ironman, Half Ironman, Olympic and Sprint Distance Veteran; NCCP Tri-Comp Certified; Phys Ed Teacher.

Cost: $40 each session or $35 each for 3 or more sessions. Limited space available so sign up soon. To sign up or for more information contact: Lorene: trihard@rogers.com, Dave: fit2tricoach@gmail.com

Format: Registration – 7:15am to 7:45am

Swim: 60 min (lane assigned based on ability/speed)

Bike: 90 min on stationary bike trainers

Run: Outdoor run for up to 60 min.

Equipment Required: swim wear & goggles; bike, stationary trainer (we have some for rent) cycling wear, cycling shoes, running gear to run outside, towels, water bottles and a desire to practice skills and train hard.

Absolute Endurance's Tucson Training Camp (April 6-11)

Join Absolute Endurance Training and Therapy in Tucson, Arizona! Get out in the sun and log some early miles swimming, biking and running to get a head start on your competitors; enjoy some of the best cycling in North America. Your coaches will be Alan Chud, Cindy Lewis and Tara Norton.

Workouts will be catered to all levels of fitness and all levels of racing, and include coached workouts and group rides as well as information sessions on swimming, cycling, run technique and race transitions.

Click here to download the full Camp flier as a PDF file.

Tri Burlington Fit Fair - Saturday April 2nd

The Tri Burlington Fit Fair is set to take place at the Tansley Woods Community Centre from 1 to 6 pm on Saturday April 2. The $50 registration fee includes entrance to the Fit Fair, keynote speaker and four workshops. View the workshop schedule here. Proceeds go to YMCA Strong Kids Campaign. Check out more and register at: www.triburlington.ca

Please Support our Sponsors

We extend our thanks to each and every sponsor. Race entry fees never cover the complete cost of a particular race or series of races and without the sponsors there is no race or race series that would survive without their support. We hope that you all take a moment to check out our Series Sponsors below or visit the sponsors page and see what they do and look at the products they sell. Please thank them for supporting the sports of Triathlon and Duathlon by trying and using their products. If you do visit them please take a moment to thank them for supporting Triathlon, Duathlon and Kids races in Ontario.

Thanks To All Of Our Sponsors

We extend our thanks to each and every sponsor and the local bike, running and triathlon shops in the communities where you race. Race entry fees never cover the complete cost of a particular race or series of races and without the sponsors there is no race or race series that would survive without their support. We hope that you all take a moment to check out our Series Sponsors below or visit the sponsors page and see what they do and look at the products they sell. Please thank them for supporting the sports of Triathlon and Duathlon by trying and using their products. If you do visit them please take a moment to thank them for supporting Triathlon, Duathlon and Kids races in Ontario.

MultiSport Canada Triathlon Series

We are extremely grateful to have the support of our sponsors. Please support all of our sponsors. You can visit their website by clicking on their logo.